He's a $1000 Daily Double answer.
Good and bad news for X's relevance. Bad news: he's in the hardest dollar amount ($1k) in the First Round. Good news: it's not the hardest dollar amount in the second round, Double Jeopardy ($2,000). Good news: as a Daily Double answer, he gets more seconds of exposure + viewers might subconsciously associate his name with being An Answer, so that when 2012 rolls around, they'll be psychologically primed to vote for him*.
*It's Friday, quite obviously.
[Hat tip: Break the Matrix]