Two editors at The Nation (Richard Kim and Betsy Reed) are marking the release of Sarah Palin's book, Going Rogue, by moving the "u" to form Going Rouge.
Going Rouge will be a collection of essays written by Nation scribes.
While the book provides a political counterpoint, the competing title may not prove to be much competition at all in terms of book sales.
Since the essay collection is being released in paperback, the two tomes will probably not be displayed side-by-side in bookstores.
You can pre-order Palin's book here.
You can pre-order the cosmetics one here.