Pretty fascinating story from The State's Leroy Chapman:
First lady Jenny Sanford sought to trademark her name after she was thrust into the national spotlight after her husband, Gov. Mark Sanford, went missing in June and later admitted to an extramarital affair.
Jenny Sanford's trademark, according to the July 2 filings, is intended for items sold by an online retailer bearing her name. The merchandise listed on the filing includes clothing, mugs, "other household items," stickers, decals, notepads.
The United States Patent and Trademark Office has not approved the trademark, asking her in September to provide more specifics about the merchandise she plans to sell.
The cost of the filing is $325.
Attempts to reach Sanford were unsuccessful Friday.
Keep reading...
UPDATE: Jenny explains to Politico.
“.... there was never an intention to profit off this trademark or sell merchandise, only an effort to protect my family's privacy and my name from inappropriate use and product placement going forward.”
