And yes, that's bowling as in the programming choice of ESPN when the Super Bowl or World Series is on another station; therefore, starving ESPN of ratings oxygen.
Market Wire has the press release.
The Bowling Proprietors' Association of America (BPAA), the bowling industry's leading trade association, announced today that the bowling industry rolled a strike, securing Sarah Palin as the keynote speaker at this summer's International Bowl Expo 2010.
"Sarah Palin is a great friend to the bowling industry and we're so proud and honored to welcome her as our keynote speaker at International Bowl Expo 2010," said Steven Johnson, executive director of the BPAA. "Regardless of your political affiliation, Ms. Palin is a force in American politics and culture. Her presence underscores the impact and importance of bowling, one of our country's leading national pastimes and a growing $10 billion industry."
Palin's keynote is June 30, 2010 at the Las Vegas Hilton.
UPDATE: Priceless line from above.
"Her presence underscores the impact and importance of bowling."
