Wednesday, December 16, 2009

TIME: Palin a "person who mattered"

Time Magazine unveiled its "Person of the Year" today, as well as a list of other "people who mattered".

Among them, Palin:

America's favorite Rorschach political figure is still going rogue, whether quitting her job as governor — who needs a bully pulpit when there's Facebook? — or spending her hour on Oprah dissing the 19-year-old father of her grandson. Will she run in 2012? Does it matter? In a Republican Party looking to be energized, Palin is the one drawing the crowds (even if they have to pay for a photo with her).

If it sounds like there's a little editorializing in that, last year, Ann Coulter wrote up a bit for Time, while Andrew Malcolm observed:

Time, like all print, online and broadcast media, knows the magnetic draw of merely mentioning Sarah Palin's name among fans and foes.

Putting Sarah Palin's name in a headline and adding Sarah Palin photographs draws thousands of people, even if they haven't a clue about her politics. Sarah Palin is simply great for the media business. The more photos the better too.