According to a new NBC/Wall Street Journal poll, 32% of adults view Sarah Palin positively, while 40% view her negatively, for a net -8%.
5% aren't sure and 23% are neutral.
If you look at the pdf, in October -- before her book tour -- 27% viewed her favorably, while 46% viewed her negatively.
That represents a solid bump; presumably, from the media blitz.
Still, her numbers haven't climbed higher than they were in July or even April, before she resigned as Governor.
What's surprising is the high % of voters who are still neutral on her. In NBC/WSJ's four polls on Palin since April, her neutrals have been 24%, 20%, 22%, and 23%.
So while her fav numbers are still fairly bleak, there's room for her to grow.
[Hat tip: Pollster.com]