In a presidential campaign, name ID is always important, and a new 60 Minutes/Vanity Fair poll shows NYC Mayor Michael Bloomberg would start in decent shape.
Respondents were asked whether Michael Bloomberg was...
a. A big-city mayor (55% got it)
b. A Washington-based attorney (8% guessed)
c. An author for young adults (5% guessed)
d. A wealthy book publisher (4% guessed)
e. A high-powered fashion designer (0% guessed)
[Hat tip: USA Today]