Gingrich unveils "Newt Hampshire"

Newt Gingrich rolls out his "Newt Hampshire" social media platform for state volunteers -- a moniker that's likely to color the rest of his campaign in the Granite State.

The site's goal is to "identify, organize, and mobilize volunteers and supporters" in the state.

The logo, above, will likely become ubiquitous as he begins to mount his effort.

The website is pretty sleek. The coolest part is the "Newt Leadboard", which lets followers accrue "Political Capital" points for doing pro-Newt things and climb atop a leaderboard, ala Ka-Glom.

Via Andrew Bell.