Wednesday, April 18, 2012

Damage control? McDonnell will run TV ads

The Washington Post's Anita Kumar reports on a fascinating development.

Virginia Gov. Bob McDonnell, a Republican who is term-limited but a likely vice presidential contender, plans to air “positive” TV ads in the coming weeks as he looks to bolster his approval ratings and remind viewers of Virginia’s successes following a spate of bad publicity.

McDonnell’s political action committee, Opportunity Virginia, will pay for the ads, according to three officials with knowledge of the ads but not authorized to speak for the governor. As of Tuesday, the ads not been filmed and TV air time had not been reserved.

A big component of McDonnell's appeal was that he seemed to be fairly post-partisan, but the ultasound controversy made him look like a political opportunist to liberals AND conservatives alike.

The left outright ripped the idea of requiring a transvaginal ultrasound before an abortion, while the right hit McDonnell hard for allegedly caving by rejecting the legislature's legislation (later, McDonnell approval the proposal with changes).

In other words, he seemed to get a little too cute on it, and quite a few people saw VP ambitions at the heart of his moves.

[Hat tip: First Read]