Friday, April 20, 2012

Why Romney needs the media

Because it can do what he can't -- humanize him, Howard Kurtz writes:

“Keeping the press corps at arm’s length doesn’t pay off in the end,” says Doug Hattaway, a spokesman for Hillary Clinton’s 2008 campaign. “They drive the storylines that define the conversation in social media and entertainment. You need to be in that game as well. You can’t ignore it.”

The upside of forging relationships with beat reporters, says Hattaway, is that “when they know the candidate as a person, they’re likely to be a little less cynical or snarky.”