The National Review's Robert Costa writes about the expansion of Mitt Romney's Boston operation as he shifts gears to the general election, goes on a hiring spree, and tries to organize not just in the battleground states but everywhere.
In a background conversation, a Romney aide acknowledges the need to catch up, both on the staffing level and on fundraising, with President Obama’s political machine. New state directors, as well as national field organizers, should be announced within weeks, with countless aides from the primary campaign shifting to related general-election roles.
The goal, the aide says, is to hit the 400-staffer marker by the end of the spring, which would bring them closer to Obama’s 700-plus employees and thousands of unpaid volunteers. Still, the aide argues, staff numbers aren’t everything, and in the digital realm, Romney is quickly picking up speed.