Romney promised smaller government, the repeal of Obama's signature health care legislation and a new start as an alternative to what he said would be a continuation of failed policies under Obama.
"His four years have been a disappointment to all of us and a catastrophe for a lot of us," Romney said.
"Americans are tired of living on the edge," and "they're tired of being tired."
And where have those suburban Friday nights gone?
"For a lot of folks, things like vacations and movies and restaurants, these are things of the past."
Romney has indicated he'll make a play for his pseudo-home state, but Obama currently leads in the RCP average of Michigan polls, 50%-39%.
That being said, polling has been all over the map, and it's hard to get a clear read on the state.
For example, NBC News and PPP's most recent surveys show Obama up by 18% and 16%, respectively.
That's far higher than EPIC and MRG's most recent surveys showing him up only 4% and 7%, respectively. All polls were taken within a month of one another. That's some serious disagreement.
Having said that, it's still going to be a tough road for Romney to win Michigan, and his efforts will be complicated by the fact that the auto bailout is awfully popular (63%/28% splits in a February poll).