Monday, May 7, 2012

Obama looks back in new ad

For a campaign with a "forward" tagline, Barack Obama's newest commercial spends a lot of its time dwelling on the past.

Greg Sargent notes:

At least 15 seconds of the 60-second spot — one fourth of it — are devoting to dramatizing events that took place before he took office.

That 15 seconds paints a very lurid picture of the magnitude of the economic mess Obama inherited. It’s another reminder that the election will turn on whether Americans take the long view of this presidency — or whether Mitt Romney can succeed in getting Americans to develop mass amnesia about the depth of the crisis in 2008 and 2009.

Reportedly, the campaign plunked down a massive $25 million buy for the spot this mo and will air in Colorado, Florida, North Carolina, Iowa, Ohio, Virginia, Pennsylvania, New Hampshire, and Nevada.