The Super PAC backed by Karl Rove, Crossroads GPS, will spend $25 million over the next month, which Zeke Miller notes is the same amount the Obama campaign promised to spend in May.
The first ad, an $8 million buy, attacks Obama for breaking his campaign promises, and will air beginning tomorrow in Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania, and Virginia.
Here's the spot.
I've seen stronger ads (and from Crossroads GPS itself, as well). There seem to be too many technicalities about which taxes were raised and when, and the question is whether it's smart to lead off with foreclosures and mortgages considering Romney has that quote about letting the housing market bottom out.
Maybe this is a message that the Romney campaign won't cede anything.