Joe Scarborough, this morning, on Barack Obama's newest TV offering.
"We've been saying that these Bain attacks just weren't going to work for a month or two. They're not working. The class warfare stuff doesn't work.
But you know what does work? Barack Obama being Barack Obama."
Meanwhile, John Heilemann called it a "seminal ad."
"I think it's going to be an ad that you're going to look back on as having been an important ad in the course of the whole election."
So with that, here's the spot itself, which I think is, by far, Obama's most effective ad of the cycle. It's sort of like a Fireside Chat but with no FDR or looming world war.