Most of Florida's swing voters live in this stretch of the state that includes the Orlando and Tampa areas, and it's showing (emphasis added).
The president and his Democratic allies spent roughly $17 million in television advertising in Florida from April, when Romney effectively became the GOP presidential nominee, through last week.
Romney's campaign hasn't been on the air in the state since then, but his allies have doled out $12 million during that time. The ads are heavily concentrated on the Tampa and Orlando media markets, which are cheaper than Miami's and reach far more swing voters.
Of the $2.8 million spent on TV ads in the state last week, $1.8 million was in this region.