Friday, August 10, 2012

Huckabee: Negative campaigning works

Mike Huckabee, on Fox News this morning, bowing to Winston Churchill's famous maxim that "a lie gets halfway around the world before the truth has a chance to get its pants on."

"The tragedy is that it [negative campaigning] works.... the elections are won by about 10% or 12% of voters in six or seven states who really aren't paying that much attention to the details.

They just get it [in] twelve or fifteen second big hits, and a negative ad works with folks like that."