Mitt Romney has a new Florida-centric TV ad that coincides with Barack Obama's visit to the state today.
The spot features an effective (if familiar) template as it lists some of the state's clouds and pins them on the president.
At the end, the female narrator says "Barack Obama: What a disappointment" -- which sounds a bit gratuitous and small.
There's some more Florida news to get to.
Adam Smith reports that the conservative group, Emergency Committee for Israel, is launching a spot hammering Barack Obama for not calling Jerusalem the capital of Israel.
The big moment?
"President Obama is embarrassed to visit Israel, Mitt Romney is proud to visit and proud to say 'It's a deeply moving experience to be in Jerusalem -- the capital of Israel'.
Next year, President Mitt Romney and Jerusalem -- the capital of Israel."
It'll play in the Jewish havens of Palm Beach and Miami.
It's also being run in Orlando, which is a little more surprising, considering that, relatively speaking, it has a smaller Jewish population than Miami or Palm Beach (check out this list which has Orlando ranking below Columbus, Ohio and Kansas City, Missouri, of all places.... My guess is that running it in the Orlando markets is about reaching outlying areas).