Karl Rove, after Greta Van Susteren asked if Mitt Romney's looming convention speech was "that important."
"It's that important.
It's not the only thing that's important.... you need to have a narrative to the play, the play needs to hang together, people need to be interested by it, they need to walk away learning something new, it needs to entertain them, keep their attention, and be well-produced.
.... but at the end of the day, that speech is really important."
He then said he thought Al Gore's "big smooch" with Tipper was "completely phony" but that it worked. John Kerry's salute, on the other hand, didn't.