Mitt Romney is up with a series of ads, tailored specifically to eight battleground states -- Virginia, Colorado, Florida, Ohio, Iowa, North Carolina, New Hampshire, Nevada, and Virginia.
Since yesterday, there's been a fair amount of hand-wringing in conservative circles over news that pro-Romney ads in Michigan and Pennsylvania had disappeared with no foreseeable future for their return.
There was even more hand-wringing when conservatives noticed that Wisconsin wasn't on the list of eight battleground states targeted by this particular ad campaign.
Michigan and Pennsylvania were always long shots, but Wisconsin has started to look very winnable.
But Jennifer Rubin reports that the Romney campaign has told her that it's "definitely not" conceding the states and to "stay tuned" -- implying that the campaign has something in the works.
As for this particular set of battleground TV ads, the Romney campaign is plunking down "tens of millions" on them, and apparently the Romney team thinks they're really tough (ea).
Former New Hampshire Governor John Sununu, an adviser to the Romney campaign, said this week that its strategy going forward will be to "carpet bomb" the president and vice president.
Romney-Ryan officials did not repudiate such talk; indeed, one official, in speaking to Fox News, likened the offensive that will begin Thursday to the "daisy cutter" bombs used in the Iraq war.
Watch the ad below.
It doesn't seem unusually heavy, at all, so I'm not sure why the "daisy cutter" comments.
(Here's the Florida spot. You can watch the rest here).