On Morning Joe, Tom Brokaw highlights one of the key dynamics of this election -- voters accept that big changes are necessary, but reel when they're made explicit.
That's particularly dogging Romney's campaign, Brokaw says:
"I don't want to impose what's going on in Europe in this country, but it is, I think, emblematic of what happens when a society begins to take things away from people.
And that's a large part of this campaign -- about what we're facing down the road when it comes to entitlements and reforms... and people want to stay with what they have.
And vice-presidential candidate Ryan is saying 'Look, we're going to have to change the game big-time.... people are not happy with the idea they have to change their Medicare or Social Security or whatever."