Romney unveils new TV ad

Post-debate, he's up with this new spot, which is a combination of things he'd been missing for months.

First, he speaks directly to the camera. Until last week, he hadn't produced a single, direct-to-camera TV ad. Since then, he's done three.

Second, he gets a little more specific and outlines a five point plan for job creation. Granted, it's very broad, but remember, it's also 30 seconds. That's not a lot of time to work with.

Third, barring a quick jobs jab at Obama, it's an entirely positive ad -- something Romney needs to raise his favorable ratings.