Thursday, December 6, 2012

Behind the Hillary pseudo-2016 video

Ruby Cramer has a terrific look behind what many are calling Hillary's first 2016 video -- even though neither she nor her people had anything to do with it.

The film was commissioned by Democratic mega-donor, Haim Saban (read a great profile on him from The New Yorker here), and produced by Richard Kaufman, a guy who's produced past Hillary videos.

Kaufman's comission nearly-impossible (emphasis added)?

“I want you to interview as many world leaders as possible,” said Saban.

"Basically my jaw dropped," remembers Kaufman. "That's no easy feat."

But, in coordination with Brookings, Kaufman put together a list of some of the biggest names in global politics — Benjamin Netanyahu, Tony Blair, Tzipi Livni, Shimon Peres, Henry Kissinger, and of course President Obama himself.

They reached out to 13 leaders in total, and all but one — a leader in the Middle East dealing with turmoil in the region, said Kaufman — agreed, eagerly, to participate.

Here's the tribute video which aired at The Saban Forum on November 30 before Hillary took the stage.

The line between "tribute video" and "super effective general election ad" gets blurred around one second in.