This is so Romney and just one of the many interesting anecdotes about the 2012 race that line Jonathan Martin and Glenn Thrush's new e-book.
After the primary, Romney instituted a point system that assigned a specific numerical value to each event — rallies, speeches, fundraisers and so on. The more labor-intensive the event, the more points it was assigned. Romney’s instructions to his assistant were that he was not to exceed 900 points on a given day, the better to manage his time.
The rule was seldom enforced but remained on the books throughout the campaign.
And a frank moment from Romney adviser, Eric Fehrnstrom, about Clint Eastwood's awful convention speech.
“We were up in the Romney box, looking at each other, saying, ‘What the hell is going on here'?”